Trade fairs - how to prepare?

Participating in industry events is an important element of a company's activities. How to organize a stand at a fair to increase your visibility? It is important to plan every, even the smallest, detail, thanks to which you can attract the attention, interest and encourage a potential customer. This is whycreating a stand at a fair requires taking into account many factors, including choosing the right place, the appearance of the stand, providing advertising materials and a sufficient number of products. Today we will tell you how to prepare for trade fairs. Advertising products from Emtigo will certainly be helpful in this.

How to organize a stand at a fair?

Trade fairs are one of the best opportunities for companies to present their products or services to a wider audience. However, in order to attract the attention of potential customers, it is worth remembering to properly organize the stand. Thanks to some accessories, you will not only increase your visibility in the crowd of companies, but above all, you will interest customers in your brand.What should you not forget about when creating a stand for trade fairs? The key to success are the following factors:

• proper definition of goals and target audience — Although most companies participating in fairs know that participation in them can allow them to acquire new customers, establish business relationships or increase brand recognition, in fact, few of them strive to reach their recipients in the best possible way. Customers vary depending on the industry and the products offered, so by properly designing your stand at the fair, you can increase your visibility to the target group;
• appropriate job design — Many customers buy products or services with their eyes, so you need to take care of the proper appearance of your stand. It must have a visible company logo and exposed solutions. Illuminated LED light boxes will work great here. Additionally, the stand should not be too large or small. It is important that it stands out due to its functionality.
• good stand location — this is a very important element of great importance for the visibility of the site. It is best to choose a place where the customer traffic is the highest. close to the entrance, main alleys or the stage where lectures are held.

It is also worth remembering that the stand at trade fairs should have an appropriate place where leaflets or brochures are displayed, which the customer can take home with them.

How to prepare a stand for a trade fair?

When deciding to participate in industry fairs, do not forget to equip it with appropriate elements to increase and improve its visibility. At Emtigo, we offer a number of solutions that will make your brand and offer noticeable to potential customers. Our assortment includes both ready-madeexhibition stands, as well as its individual elements such as:

• rollup-y — that is, convenient and easy-to-transfer advertising solutions on which you can place high-quality graphics referring to your company's offer. Their undoubted advantage is the simplicity of folding and unfolding, as well as a durable and stable structure;
• textile walls — perfect as a background for the stand. By choosing them, you don't have to worry about how to cover unsightly boxes or where to place your company logo;
• LED backlit systems — is an absolute revolution in the field of free-standing advertising products. Thanks to the LED modules used, they improve the visibility of advertising and arouse the interest of potential customers.
• promotional stands and stands — allowing you to present your offer to your customers. Additionally, thanks to the advertising placed in the front, the stands match the appearance of the other elements in the stand's design;
• textile stands You can place your brand's offer on stands, just like on roll-ups. At Emtigo you will find a variety of products. wno solutions adapted for internal and external use in many sizes;
• advertising flags — do you want to stand out? Don't forget about advertising flags, which will work well both at events organized in closed exhibition halls and outdoors. Flags from Emtigo are a guarantee of high quality.

It is worth supplementing our solutions with LED light boxes. Thanks to appropriate lighting, the visibility of your stand will be even greater. This, in turn, translates into the possibility of acquiring new business contacts and reaching a larger group of recipients with the offer.

Industry fairs — get noticed, prepare advertising materials

Industry fairs are an excellent opportunity to gain new customers, increase the reach of your company and present your products and services. However, to achieve these goals, it is important to prepare appropriate advertising materials. Leaflets, catalogs and folders will all allow your potential customers to familiarize themselves with the brand's offer. It is worth remembering that the advertising materials you prepare should be consistent with the design of the stand. It is a good idea to place them in dedicated displays. Leaflet stands we offer at Emtigo are not onlyelegant, but above all a practical way to present prepared materialóing. The high quality of materials used for their production, as well as functionality and matching to other advertising products allows you to create a consistent, noticeable stand at industry fairs.

Are you preparing to participate in trade fairs or exhibitions? Are you looking for an effective way to increase the visibility of your stand and, therefore, your brand? Take advantage of Emtigo's dedicated offer, which will allow you to equip your stand regardless of the industry in which you operate. Please contact us, we will be happy to answer any questions you may have and advise you what you should choose.